2016 ASMSS

The 3rd Annual Symposium on Management and Social Sciences  

July 5-7, 2016 Seoul, South Korea


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Keynote Speech

20160516181328423

Topics
The Emergence of Events Management Sector in Asia 

Speaker
Karen Fernandez
Head
College of Hotel, Restaurant, and Tourism Management
Imus Institute of Science and Technology
The Philippines

About the Speaker

Dr. Karen Miranda-Fernandez is an Associate Professor and Head in the College of Hotel, Restaurant, and Tourism Management of Imus Institute of Science and Technology in the Philippines. She is also a visiting professor in three campuses of Olympia College in Malaysia; Sahid Tourism Institute of Surakarta and Bandung Institute of Tourism both in Indonesia; four universities in Thailand namely, Maha Sarakham University, Naresuan University, North Bangkok University, and Burapha University International College; and Ming Chuan University in Taipei, Taiwan.

She is a postdoctoral scholar at School of Events, Tourism and Hospitality in Leeds Beckett University, United Kingdom. She holds a doctoral degree in Business Management specialized in Hospitality Management and master’s degree in Business Administration major in Hotel and Restaurant Management both earned at Philippine Women’s University, Manila.

Her research interests include hospitality management, tourism and destination management, events management, human resource management, and marketing. She has participated and presented research papers in a number of international academic conferences held in Taiwan, Dubai, USA, Hong Kong, Vietnam, Korea, Japan, Malaysia, New Zealand, and United Kingdom. Her research paper on Attitudes and Perceptions of Filipino Students towards Study Abroad Program in the United States has been presented at Harvard University, Cambridge Massachusetts, USA in May 2013.

Summary of Keynote Speech

The events sector of the tourism industry is young, dynamic, growing, and maturing at rapid rate. From its origin in North America and Europe, it is now a truly global sector of the tourism industry. The benefits of events management is increasingly being realized by many countries especially in Asia.The overriding purpose of this study was to identify the international best practices on events management that will serve as a point of reference in the development of strategic framework for events management sector in the Philippines and eventually in the Asia Pacific Region.
There is no agreed strategic framework to guide the management of large-scale events and consequently a framework has not been tested until today. However, the author attempted to come up with a framework based on the international best practices on events management from highly developed six (6) countries (Hong Kong, Singapore, Australia, Canada, UK, and USA). Among these countries, UK had the most number of international best practices related to events management. Undoubtedly, UK is widely recognized as a leader in the events field and being regarded as international benchmark for best practices in this sector.
The adoption of the Strategic Framework for Events Management Sector will seek to meet the updating needs of events managers and coordinators. It will provide a relevant standard for events management that will attempt to measure excellence in event planning, organizing, and management.


Program

 201607-Seoul Conference Program


Venue

Courtyard By Marriott Seoul Times Square

Address: 442 Yeongdeungpo-dong 4-ga, Yeongdeungpo-gu Seoul 150-798 South Korea
Phone:+82226383000
Fax: +82226383001